Virtual Fitting Room Market Research Report
Growth opportunities in the Virtual Fitting Room Market look
promising over the next six years. This is mainly due to the rising number of
fashion brands, increasing competition, and escalating concerns about the
proper fitting of online delivered fashion products.
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Virtual Fitting Room Market Dynamics (including
market size, share, trends, forecast, growth, forecast, and industry analysis)
Key
Drivers
Some of the drivers responsible for the growth of the global
virtual
fitting room market include the surging prominence of the e-commerce sector
accompanied by the augmenting apprehension concerned with the online fashion
retailers to deliver products that fit accurately. Also, they are the online
replication of the in-store shopping space, which was established in the form
of 2D overlays. A virtual3D fitting room elucidates a unified platform between
the customer and the fashion brand, making an effort to gain customer
confidence and minimize the chances where a customer might want to
return/exchange a product due to size or fitting issues.
In addition, the accelerating number of fashion brands has
further strengthened the market size. Moreover, they help to decrease the
switching cost and amplifies the competition among retailers. These rooms
proffer multisensorial stimulation to retailers along with proffering a
user-friendly experience to the customers as they can choose the appropriate
product for purchase. The potential of this technology to discern the structure
of the entire human body as it can recognize the separate body parts. This is
further bolstering the market growth. Furthermore, retailers are increasingly
focusing on sustaining brand commitment, which is raising the market demand.
For example, Tmall, one of the e-commerce platforms invented by Alibaba Group
Holding Ltd., in 2018, launched an AR-based smart dressing room at its Hangzhou
city-based shop. However, insufficient awareness coupled with their high cost
are the two major factors that may hamper the market growth.
Component
Segment Drivers
Based on the component, the software is projected to lead
the market during the forecast period. This primarily because it is the core of
virtual dressing room technology. The incorporation of various sophisticated
technologies such as artificial intelligence, 360-degree visualization, and 3D
simulation is supplementing the market growth. Additionally, the capability of
cloud software to offer an animated virtual fitting experience and static
rendering at any place will bolster the virtual fitting room market share.
Virtual
Fitting Room Market’s leading Manufacturers:
·
ELSE Corp Srl
·
Fit Analytics
·
Nike, Inc
·
Total Immersion
·
Zugar, Inc.
·
Visualook
·
AstraFit
·
GoDaddy, LLC
·
True Fit Corporation
·
Shandong Yashe Information Technology Co., Ltd.
Virtual Fitting Room Market Segmentation:
Segmentation by Component
·
Hardware
·
Software
·
Services
Segmentation by End User
·
Physical Store
·
Virtual Store
Segmentation by Use Case
·
Apparel
·
Accessories
·
Eyewear
·
Jewellery and Watches
·
Beauty and Cosmetics
·
Others
Segmentation by Region:
·
North America
o
United States of America
o
Canada
·
Asia Pacific
o
China
o
Japan
o
India
o
Rest of APAC
·
Europe
o
United Kingdom
o
Germany
o
France
o
Spain
o
Rest of Europe
·
RoW
o
Brazil
o
South Africa
o
Saudi Arabia
o
UAE
o
Rest of the world (remaining countries of the
LAMEA region)
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