Partner Relationship Management Market Research Report
Growth opportunities in the Partner Relationship Management
Market look promising over the next six years. This is mainly due to the
introduction of measures to sustain relationships between vendors and their channel
partners, along with facilitating the companies to streamline and customize the
business operations.
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Market
Partner Relationship Management Market Dynamics
(including market size, share, trends, forecast, growth, forecast, and industry
analysis)
Key
Drivers
Several prominent drivers responsible for the growth of the global
partner
relationship management market include the prerequisite to control the
operational relation between organizations and external partner channels and
emphasize on the advancement of partner communication and the cutback in the
expenses of channel management. As per the present scenario of the market,
companies are encountering difficulties in differentiating their offerings.
Companies are right away reaching out to sales partners to promote swift
growth. These partnerships empower enterprises to establish new territories.
Channel managers disclose new market opportunities and offer a branded solution
to their partners to gain channel loyalty. The need to create a functional
relationship between corporations and external partner channels is projected to
strengthen the partner relationship management market size.
In addition, the widespread outbreak of the coronavirus
pandemic negatively influenced the market growth. Organizations are mainly
implementing PRM solutions to improve coordination between their business
functions and channel partners. The solutions promoted companies in automating
customer service functions and reducing manual processing costs related to
promotional funds, order management, warranties, and returns processing. The
deployment of PRM solutions, either in the cloud or on-premises, assists
companies to maintain consistency and authenticity across their partner
management. However, data protection and privacy perspectives restraining the
market growth.
Component
Segment Drivers
Based on the Component, Solution is projected to witness a
higher CAGR during the forecast period. This is primarily because they serve
the companies in mechanizing customer service functions and limiting manual
processing costs related to promotional funds, order management, warranties,
and returns processing. Due to such features offered by these solutions, their
need across industry verticals is predicted to increase in the near future.
Moreover, prominent reasons behind the decline of PRM solutions during the
COVID-19 pandemic across the globe are contracted profit margins and less
allocation of IT budgets, leading to low investments in new subscriptions. The
demand for consulting, execution and incorporation services has also reduced
with low technology disbursement on new subscriptions.
Partner
Relationship Management Market’s leading Manufacturers:
·
Mindmatrix Inc.
·
ZINFI Technologies, Inc.
·
LogicBay
·
Salesforce.com, inc.
·
Channeltivity, LLC
·
Zift Solutions
·
Magentrix Corporation
·
Impartner Inc.
·
Channeltivity, LLC
Partner Relationship Management Market Segmentation:
Segmentation by Solutions
·
Engage
·
Collaborate
·
Manage
·
Services
·
Managed services
·
Training, Consulting, and Implementation
Segmentation by Deployment Type
·
On-premises
·
Cloud
Segmentation by Organization Size
·
Large Enterprises
·
Small & Medium Enterprises (SMEs)
Segmentation by Vertical
·
BFSI
·
Retail and Franchising
·
Healthcare and Life Sciences
·
Manufacturing
·
IT and Telecom
·
Other
Segmentation by Region:
·
North America
o
United States of America
o
Canada
·
Asia Pacific
o
China
o
Japan
o
India
o
Rest of APAC
·
Europe
o
United Kingdom
o
Germany
o
France
o
Spain
o
Rest of Europe
·
RoW
o
Brazil
o
South Africa
o
Saudi Arabia
o
UAE
o
Rest of the world (remaining countries of the
LAMEA region)
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