In-Game Advertising Market Research Report
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Report on In-Game Advertising Market
In-Game Advertising
Market’s leading
Manufacturers:
·
RapidFire, Inc.
·
FreakOut Holdings, Inc.
·
Gamelin Advergames
·
Audiencly GmbH
·
Kairos Group
·
Viral Nation Inc.
·
PocketWhale
·
Ernst & Young Global Limited
·
Atlas Alpha Inc
·
Blizzard Entertainment, Inc.
In-Game Advertising
Market Dynamics (including
market size, share, trends, growth, forecast, and industry analysis)
Key Drivers
The global in-game advertising market
is predicted to witness an upsurge in demand during the forecast period due to
the rising usage of big data to personalize the experience of gamers with a
brand, the strong demand for social and mobile gaming, and the high adoption of
online promotional strategies by organizations. Moreover, various advantages
provided by in-game advertising, such as broad customer reach, decreased
advertising expenses, easy configuration of advertisements in social gaming,
and high return on investments, will further boost the growth of the in-game
advertising market size.
The constantly
growing smartphone sector, followed by the availability of free mobile games
using in-game advertising for producing revenues, will further bolster the
growth of the in-game advertising market. On the other hand, the factors
hindering the growth of the market include high cost and time needed in the
development of new games and a growing number of unrelated and over-disrupting
advertisements for online and social gaming.
Application Segment Drivers
On the basis of
application, the market is segmented into online in-game advertising and standalone
in-game advertising. The online is projected to rise at a faster CAGR over the
coming years due to the high adoption of smartphones, growing popularity of
online games among consumers, coupled with the growing penetration of the
internet. Moreover, reduced cost, higher consumer reach, and faster integration
of online in-game advertising will further support the growth of the market
over the forecast period.
In-Game Advertising
Market Segmentation:
Segmentation by Application:
·
Online In-Game Advertising
·
Standalone In-Game Advertising
Segmentation by Region:
·
North America
o United
States of America
o Canada
·
Asia Pacific
o China
o Japan
o India
o Rest
of APAC
·
Europe
o United
Kingdom
o Germany
o France
o Spain
o Rest
of Europe
·
RoW
o Brazil
o South
Africa
o Saudi
Arabia
o UAE
o Rest
of the world (remaining countries of the LAMEA region)
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