Mobile Game Market Research Report
The GMI Research forecasts that the mobile game market is
witnessing an upsurge in demand during the forecast period. This is mainly due
to the increasing number of mobile game launches, along with the rising
penetration of the internet and smartphones.
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Top Manufacturers in
the Mobile Game Market:
·
Tencent
·
Zynga Inc.
·
Supercell Ltd
·
Activision Blizzard, Inc.
·
Electronic Arts Inc.
·
IGG
·
Machine Zone, Inc.
·
Kabam Games, Inc.
·
NetEase, Inc.
·
Warner Bros. Entertainment Inc.
Mobile Game Market Dynamics
(including market size, share, trends, forecast, growth, forecast, and industry
analysis)
Key Drivers
The increasing number of mobile game launches, along with
the rising penetration of the internet and smartphones, are the significant
factors surging the growth of the global mobile
game market size. The increasing investment by the major players in the
gaming sector is bringing various new growth opportunities to the market. In
2020, Electronic Arts contracted with Nexon Korea to introduce a new game,
"FIFA Mobile," in South Korea. Electronic Arts are focusing on
developing FIFA Mobile games to provide a culturized experience of football via
mobile devices. According to the mobile game market report, in 2020,
Tencent declared a mobile game by the name Wandering Mountains and Seas in
which the players were provided the capability to explore the diverse map. The
growing adoption of smartphones, the internet, and the flexibility for in-game
payment methods has led to improved gaming, which in turn, boosts mobile game
market growth. For instance, the mobile game market statistics say that in
2019, Saudi Arabia had about 32.2 million internet users till January 2020 and
approximately 40.2 million connections of mobile, with a growth of 0.09% from
January 2019.
The government of various countries is focusing on launching
several favorable government initiatives to boost the gaming sector. For
example, the UK government announced the introduction of the UK Games Fund,
which amounted to Euro 4 million for the distribution as incentives among the
game development enterprises. Special tax relief is aiding the video game
companies by offering them licenses to claim back up to 20% of the cost of
enhancement of a new game. The government has begun the UK Games Talent
Initiative, which provides mentoring & tutoring for final year students to
fully prepare them and make a valuable contribution to the industry. The major
players in the market are emphasizing on creating technological advancements in
mobile launches and are investing in R&D activities. The introduction of
cloud computing in mobile games has led to the development of cloud gaming,
which is indirectly propelling the growth of the mobile gaming market share
in terms of revenue. The implementation of facial recognition technology,
virtual reality, 3D scanning, and other such technologies in mobile games are
further opening new doors for the growth of the market. On the other edge of
the spectrum, the factors hindering the growth of the market include rising
security concerns among the government of several economies and increasing
cases of the data breach. For instance, in 2020, PUBG was banned by the
government of India owing to the increasing security concerns globally.
Mobile Game Market Segmentation:
Segmentation by Application:
·
Entertainment
·
Education
·
Electronic Sports
Segmentation by Age Group:
·
Children
·
Teenagers
·
Adults
Segmentation by Game Type:
·
Puzzle
o
3-match games
o
Others
·
Action/Adventure
·
Arcade
·
Simulation
·
Strategy
·
Sports
·
Others
Segmentation by Platform:
·
Android
·
iOS
·
Others
Segmentation by Type:
·
Online
·
Offline
Segmentation by Region:
·
North America
o
United States of America
o
Canada
·
Asia Pacific
o
China
o
Japan
o
India
o
Rest of APAC
·
Europe
o
United Kingdom
o
Germany
o
France
o
Spain
o
Rest of Europe
·
RoW
o
Brazil
o
South Africa
o
Saudi Arabia
o
UAE
o
Rest of the world (remaining countries of the
LAMEA region)
About GMI Research
GMI Research is a leading market research company that
offers market research reports for every industry. Our research teams have
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decision. Our market research report offers in-depth analysis, which contains
refined forecasts, a bird's eye view of the competitive landscape, major
factors impacting the market growth, and various market insights to aid
companies to make strategic decisions. Featured in the ‘Top 20 Most
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2018, we at GMI Research are always looking forward to help our clients to stay
ahead of the curve.
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