Mobile Game Market Research Report

 

The GMI Research forecasts that the mobile game market is witnessing an upsurge in demand during the forecast period. This is mainly due to the increasing number of mobile game launches, along with the rising penetration of the internet and smartphones.

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Top Manufacturers in the Mobile Game Market:

·        Tencent

·        Zynga Inc.

·        Supercell Ltd

·        Activision Blizzard, Inc.

·        Electronic Arts Inc.

·        IGG

·        Machine Zone, Inc.

·        Kabam Games, Inc.

·        NetEase, Inc.

·        Warner Bros. Entertainment Inc.

Mobile Game Market Dynamics (including market size, share, trends, forecast, growth, forecast, and industry analysis)

Key Drivers

The increasing number of mobile game launches, along with the rising penetration of the internet and smartphones, are the significant factors surging the growth of the global mobile game market size. The increasing investment by the major players in the gaming sector is bringing various new growth opportunities to the market. In 2020, Electronic Arts contracted with Nexon Korea to introduce a new game, "FIFA Mobile," in South Korea. Electronic Arts are focusing on developing FIFA Mobile games to provide a culturized experience of football via mobile devices. According to the mobile game market report, in 2020, Tencent declared a mobile game by the name Wandering Mountains and Seas in which the players were provided the capability to explore the diverse map. The growing adoption of smartphones, the internet, and the flexibility for in-game payment methods has led to improved gaming, which in turn, boosts mobile game market growth. For instance, the mobile game market statistics say that in 2019, Saudi Arabia had about 32.2 million internet users till January 2020 and approximately 40.2 million connections of mobile, with a growth of 0.09% from January 2019.

The government of various countries is focusing on launching several favorable government initiatives to boost the gaming sector. For example, the UK government announced the introduction of the UK Games Fund, which amounted to Euro 4 million for the distribution as incentives among the game development enterprises. Special tax relief is aiding the video game companies by offering them licenses to claim back up to 20% of the cost of enhancement of a new game. The government has begun the UK Games Talent Initiative, which provides mentoring & tutoring for final year students to fully prepare them and make a valuable contribution to the industry. The major players in the market are emphasizing on creating technological advancements in mobile launches and are investing in R&D activities. The introduction of cloud computing in mobile games has led to the development of cloud gaming, which is indirectly propelling the growth of the mobile gaming market share in terms of revenue. The implementation of facial recognition technology, virtual reality, 3D scanning, and other such technologies in mobile games are further opening new doors for the growth of the market. On the other edge of the spectrum, the factors hindering the growth of the market include rising security concerns among the government of several economies and increasing cases of the data breach. For instance, in 2020, PUBG was banned by the government of India owing to the increasing security concerns globally.

Mobile Game Market Segmentation:

Segmentation by Application:

·        Entertainment

·        Education

·        Electronic Sports

Segmentation by Age Group:

·        Children

·        Teenagers

·        Adults

Segmentation by Game Type:

·        Puzzle

o   3-match games

o   Others

·        Action/Adventure

·        Arcade

·        Simulation

·        Strategy

·        Sports

·        Others

Segmentation by Platform:

·        Android

·        iOS

·        Others

Segmentation by Type:

·        Online

·        Offline

Segmentation by Region:

·        North America

o   United States of America

o   Canada

·        Asia Pacific

o   China

o   Japan

o   India

o   Rest of APAC

·        Europe

o   United Kingdom

o   Germany

o   France

o   Spain

o   Rest of Europe

·        RoW

o   Brazil

o   South Africa

o   Saudi Arabia

o   UAE

o   Rest of the world (remaining countries of the LAMEA region)

About GMI Research

GMI Research is a leading market research company that offers market research reports for every industry. Our research teams have seasoned analysts and researchers and are always looking for industry-leading research techniques to create all-encompassing research reports. GMI Research's extensive global network allows it to collect relevant information about the industry on a regional as well as country-level basis. Our main focus is to keep our clients abridged of the emerging opportunities and challenges in a wide range of sectors. We provide step-by-step assistance to our clients through strategic and consulting services to reach a managerial and actionable decision. Our market research report offers in-depth analysis, which contains refined forecasts, a bird's eye view of the competitive landscape, major factors impacting the market growth, and various market insights to aid companies to make strategic decisions. Featured in the ‘Top 20 Most Promising Market Research Consultants’ list of Silicon India Magazine in 2018, we at GMI Research are always looking forward to help our clients to stay ahead of the curve.

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