Influencer Marketing Platform Market Research Report

Growth Opportunities in the global influencer marketing platform market look promising over the next six years. An increasing social media subscribers and rising demand for the content-based band live interactive video sessions are the key factors driving the growth of the global influencer marketing platform market.

Introduction of the Influencer Marketing Platform Market:

Influencer marketing is the kind of hybrid of old and new marketing tools or social media marketing which is used for endorsements and product mentions from an influencer. It eases to endorse or brand its products through social media platform users having a determined social media follower who can review the product as an expert within their niche. Unlike direct marketing, brands are hiring and paying social media influencers to review their products and inspire followers in the market.

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Influencer Marketing Platform Market Dynamics (including market size, share, trends, forecast, growth, forecast, and industry analysis)

The significant factors that are responsible for the growth of the influencer marketing platform market include increasing social media subscribers, rising demand for the content-based band live interactive video sessions, rising penetration of high-speed internet, and growing number of smartphone users. Moreover, the decreasing streaming costs and growing adoption of ad-blocking software are some other factors fuelling the growth of the influencer marketing platform market size. Direct marketing needs more money, time, and personal attention to save time for brands who are searching for the right influencer, which led to an upsurge in demand for influencer marketing platforms. As per influencer marketing platform market report, the growing integration of advanced technology like AI, data analytics, big data, machine learning, etc., are bringing various growth opportunities for influencer marketing platform providers. On the other hand, the factors hindering the growth of the market include security and privacy concerns and limited abilities to measure the campaign's effectiveness.

Several factors, including significant shift in the customers' preference towards video-based content across the OTT space and an upsurge in the adoption of ad-blocking software, are projected to accelerate the growth of the influencer marketing platform market. In addition to this, ongoing innovations, such as virtual influencers, will enhance the demand for these platforms. These platforms are programmed to offer exact results than human influencers based on brand collaborations, qualified engagement, and historical performance. The fashion industry is one of the biggest adopters of virtual influencers in their advertising campaigns. For example, Lil Miquela, a virtual influencer especially designed by Brud, has merged with brands including Prada and Chanel, which have led to an increase in popularity.

Key Players of the Global Influencer Marketing Platform Market:

·        Izea

·        Hypr

·        Traackr

·        InfluenerDB

·        Julius Works Inc.

·        Launch Metrics

·        Onaltica

·        Upfluence

·        Lingia, Inc.

·        Lumanu Inc.

Influencer Marketing Platform Market Segmentation:

Segmentation by Component:

·        Solution

·        Service

Segmentation by Organisation Size:

·        Small and Medium- sized Enterprises

·        Large Enterprises

Segmentation by Application:

·        Search and Discovery

·        Campaign Management

·        Influencer Relationship Management

·        Analytics and Reporting

·        Compliance Management and Fraud Detection

·        Others

Segmentation by End-User:

·        Fashion and Lifestyle

·        Retail and Consumer Goods

·        Health and Wellness

·        Ad-Tech

·        Travel and Tourism

·        Others

Segmentation by Region:

·        North America

o   United States of America

o   Canada

·        Asia Pacific

o   China

o   Japan

o   India

o   Rest of APAC

·        Europe

o   United Kingdom

o   Germany

o   France

o   Spain

o   Rest of Europe

·        RoW

o   Brazil

o   South Africa

o   Saudi Arabia

o   UAE

o   Rest of the world (remaining countries of the LAMEA region)

About GMI Research

GMI Research is a market research and consulting company that offers business sights and market research reports for every enterprise, including small & medium enterprises and large organizations. Our research team helps the clients to understand the impact of market dynamics such as market size, share, drivers, growth opportunities, and other aspects. We have a team of analysts and industry experts who conduct market intelligence studies to ensure relevant and fact-based research across a wide range of sectors such as FMCG, Technology, Energy, Healthcare, and other industries. We collect relevant information about the industry using both internal and external databases. Our main focus is to keep our clients abridged of the emerging opportunities and challenges in a wide range of industries. We provide step-by-step assistance to our client through strategic and consulting services to reach a managerial and actionable decision. Featured in the ‘Top 20 Most Promising Market Research Consultants’ list of Silicon India Magazine in 2018, we at GMI Research are always looking forward to helping businesses stay ahead of the curve.

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