Beer Market Research Report

The GMI Research forecasts that the beer market is witnessing an upsurge in demand over the forecast period. This is mainly due to the rising disposable income, rapid urbanization, and growing consumer preference towards alcoholic beverages.

Introduction of the Beer Market:

An alcoholic beverage which is made from the fermentation of grains with a base of barley is called beer. Beer is a widely consumed as an alcoholic beverage. There are different kinds of beer available in the market. The two most commercially consumer beers are lager and ale as they are brewed at multiple temperature levels. Presently, beer is now an important part of the social milieu in various countries. It is regarding social traditions like beer festivals.

 

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Beer Market Dynamics (including market size, share, trends, forecast, growth, forecast, and industry analysis)

The rising disposable income, rapid urbanization, and growing consumer preference toward alcoholic beverages are some of the major factors surging the growth of the global beer market. The rising populations are shifting from rural areas to urban areas to enhance their lifestyle. Presently, the urban population comprises of youngsters and working individuals who are getting attracted towards western culture and have started developing different cultural changes. Moreover, the growing adoption of western culture has changed individuals' perceptions of alcohol. The consumption of alcohol has been a prevalent stigma in society. Currently, house parties and drinking in bars are playing a vital role in a sociocultural context. Additionally, the easy availability of beer in retail outlets and the significant change in individual habits have raised the penetration of beer in metro cities. Thereby, rapid urbanization is one of the significant factor propelling the growth of the global beer market.

The beer market has various opportunities to boost revenues by attracting female customers. With the increasing urbanization and the rising trend of women empowerment, the total percentage of working females is growing rapidly. This has increased the interest of females towards western culture, which creates immense opportunities for the beer market to grow. On the other hand, increasing health awareness among individuals will hamper market growth. The emergence of COVID-19 has led to the downfall in beer sales worldwide due to the shutdown of alcohol shops, bars, and restaurants that were serving alcoholic drinks. However, the market is projected to bounce back in 2021 while increasing at a substantial rate from 2022.

Key Players of the Global Beer Market:

·        SABMiller Plc

·        Ab Inbev SA

·        Carlsberg Breweries A/S

·        Heineken N.V.

·        China Resources Beer Company Ltd

·        Pabst Brewing Company LLC

·        Molson Coors Beverage Company

·        Tsingtao Beer Trading Co. Ltd

·        Asahi Group Holdings

·        Boston Beer Company, Inc.

Beer Market Segmentation:

Segmentation by Product:

·        Light Beer

·        Strong Beer

Segmentation by Production:

·        Macro Brewery

·        Micro Brewery

Segmentation by Category:

·        Premium Beer

·        Super Premium Beer

·        Normal Beer

Segmentation by Packaging:

·        Canned Beer

·        Bottled Beer

·        Draught Beer

Segmentation by Region:

·        North America

o   United States of America

o   Canada

·        Asia Pacific

o   China

o   Japan

o   India

o   Rest of APAC

·        Europe

o   United Kingdom

o   Germany

o   France

o   Spain

o   Rest of Europe

·        RoW

o   Brazil

o   South Africa

o   Saudi Arabia

o   UAE

o   Rest of the world (remaining countries of the LAMEA region)

About GMI Research

GMI Research is a market research and consulting company that offers business sights and market research reports for every enterprise, including small & medium enterprises and large organizations. Our research team helps the clients to understand the impact of market dynamics such as market size, share, drivers, growth opportunities, and other aspects. We have a team of analysts and industry experts who conduct market intelligence studies to ensure relevant and fact-based research across a wide range of sectors such as FMCG, Technology, Energy, Healthcare, and other industries. We collect relevant information about the industry using both internal and external databases. Our main focus is to keep our clients abridged of the emerging opportunities and challenges in a wide range of industries. We provide step-by-step assistance to our client through strategic and consulting services to reach a managerial and actionable decision. Featured in the ‘Top 20 Most Promising Market Research Consultants’ list of Silicon India Magazine in 2018, we at GMI Research are always looking forward to helping businesses stay ahead of the curve.

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