Sports Drink Market Research Report
GMI Research’s recent analysis, global sports drink market,
forecast to 2027, analyzes the trends in this market and how they are evolving
across the different key geographic regions of the world. The
Introduction
of the Sports Drink Market:
Sports drinks are a vital part of functional beverages that
are specially designed for the athletes to keep them hydrated before and after
doing exercise. Sodium and potassium are major electrolytes which are present
in the sports drink. These drinks provide the right amount of carbohydrate,
fluid, and electrolytes to sufficiently boost the supply of fluids for
hydration. The sodium present in the drink fuels the intake of fluid by surging
the thirst mechanism and accelerates fluid retention & absorption. The
potassium helps to support the electrolyte balance and supports muscle
contraction during exercise.
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Sports
Drink Market Dynamics (Including market share, and trends)
The major factors driving the growth
of the global sports drink market
include the rising demand for sports drinks among the athletes and the people
included powerful physical activities. Moreover, growing disposable
income, rapid urbanization, and increasing awareness regarding the health
issues among the individuals are significantly shifting consumers' preference
towards physical activities, thus bolstering the growth of the sports drink
market share in terms of revenue. Several manufacturers are mainly
emphasizing on creating innovations and introducing new products, such as
organic drinks and a diversified range of flavors to enhance the customer's
experience, is one of the emerging trends in the sport drink market that
is driving the market growth.
The sports drink provides unique benefits, such as the
ability to help fuel the longer-duration exercises, decrease the chances of
dehydration, easily digestible, and balances the electrolyte in the body. On
the other hand, the sugar and the calorie content present in such drinks and
the presence of cheaper alternatives in the market are factors that are
hampering the growth of the global sports drink market. The outbreak of the COVID-19
pandemic will adversely impact the market due to the cancellation or suspension
of various professional sports championships and events.
Based on the region, the North America region is projected
to grow at a higher CAGR during the forecast period. This is attributed to the
growing adoption of sports drinks as a result of an upsurge in the awareness of
health among the population and increasing trends towards physical activities.
In addition to this, the high presence of the major players, such as Powerade,
is also a major factor boosting the growth of the sports drink market in this
region.
Key
Players of the Global Sports Drink Market:
·
The Coca-Cola Company
·
PepsiCo
·
AJE
·
BA Sports Nutrition, LLC
·
MyDrink Beverages
·
Britvic PLC.
·
Nestle
·
The Kraft Heinz Company
·
Abbott
·
GlaxoSmithKline plc.
Sports Drink Market Segmentation:
Global Sports Drink Market Report
Segment by Type:
·
Hypotonic
·
Isotonic
·
Hypertonic
Global Sports Drink Market Report Segment by Brand:
·
Powerade
·
Gatorade
·
Others
Global Sports Drink Market Report Segment by Packaging Type:
·
PET/Plastic
·
Metal
·
Glass
Global Sports Drink Market Report Segment by Distribution
Channel:
·
Online Channel
·
Supermarket/Hypermarket
·
Others
Global Sports Drink Market Report
Segment by Region:
·
North America
o
United States of America
o
Canada
·
Asia Pacific
o
China
o
Japan
o
India
o
Rest of APAC
·
Europe
o
United Kingdom
o
Germany
o
France
o
Spain
o
Rest of Europe
·
RoW
o
Brazil
o
South Africa
o
Saudi Arabia
o
UAE
o
Rest of the world (remaining countries of the
LAMEA region)
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Research
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