Smart TV Market Research Report

 

Global Smart TV Market

Growth opportunities in the global smart TV market look promising over the next six years. Growing penetration of high-speed internet, enhancing living standards, and increasing disposable income of the population are the key drivers surging the growth of the global smart TV market.

Smart TV is a digital television that is integrated with Internet-connected technologies, which enables the streaming of videos and services. These TV’s can connect to several input devices wirelessly, improve usability & control, and transform the entertainment industry around the world. A smart TV can offer various features like internet accessibility, storage capacity, GPS system, and other features.

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The rising penetration of high-speed internet, enhancing living standards, and increasing disposable income of the population are the major factors propelling the growth of the global smart TV market. Furthermore, a significant drop in the price of smart TV, along with different technological advancements, are some other factors that are attracting the consumer’s attention towards such TV, which is leading to scalability in the business of smart TVs. Numerous features of a smart TV like smartphone compatibility, web browsing & convenience, screen sharing ability, and increasing admiration for OTT streaming are some other factors bolstering the smart TV market growth worldwide.

The emergence in the UHD 4K and OLED technologies, which has enabled getting a better viewing experience to the consumers, is a key factor boosting the growth of the smart TV market share in terms of revenue. On the other hand, the high repairing cost and growing use of external devices with normal TVs like firestick & Chromecast, making them smart will hamper the growth of the global smart TV market.

Based on the region, the Asia-Pacific region is expected to grow at a higher CAGR during the forecast period due to the increasing adoption of such TVs across several sectors as a result of rising demand for TVs that offer improved image & sound quality and smooth design. In addition to this, increasing disposable income, improving living standards of people, and growing inclination towards OTT VOD platforms like Netflix are some other factors fuelling the growth of the smart TV market in this region.

Key Players of the Global Smart TV Market:

·        LG Electronics

·        SAMSUNG

·        Sony Corporation

·        Panasonic Corporation

·        Haier Inc.

·        Toshiba Corporation

·        Hisense

·        Koninklijke Philips N.V.

·        TCL

·        Videocon Industries Limited

Market Segmentation:

Global Smart TV Market Report Segment by Type:

·        QLED TV

·        Full HD TV

·        UHD 4K TV

·        HD TV

Global Smart TV Market Report Segment by Screen Size:

·        Below 32 Inches

·        32-39 Inches

·        40-47 Inches

·        48-54 Inches

·        55 & Above Inches

Global Smart TV Market Report Segment by Screen Type:

·        Flat

·        Curved

Global Smart TV Market Report Segment by Distribution Channel:

·        Online

·        Offline

Global Smart TV Market Report Segment by Region:

·        North America

o   United States of America

o   Canada

 

·        Asia Pacific

o   China

o   Japan

o   India

o   Rest of APAC

·        Europe

o   United Kingdom

o   Germany

o   France

o   Spain

o   Rest of Europe

·        RoW

o   Brazil

o   South Africa

o   Saudi Arabia

o   UAE

o   Rest of the world (remaining countries of the LAMEA region)

About GMI Research

GMI Research is a full-service market research and business-consulting organization that offers global as well as medium and small businesses with bespoke industry and market analysis to help them in making the toughest business decision. We have a team of industry experts that provides unbiased insights on reports to best meet the specific needs of our clients. GMI Research’s analysts rely on secondary research to lay down the foundation of every report. We use not only the internal but also the external databases to cull out relevant information of the industry. Our main aim is to keep our clients abridged of the emerging opportunities and challenges in a wide range of industries. We provide step-by-step assistance to our client, through strategic and consulting services to reach a managerial and actionable decision. Featured in the ‘Top 20 Most Promising Market Research Consultants’ list of Silicon India Magazine in 2018, we at GMI Research are always looking forward to helping businesses stay ahead of the curve.

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