Breakfast Cereal Market Research Report

The GMI Research forecasts that the breakfast cereal market is witnessing an upsurge in demand over the forecast period. This is mainly due to the strong demand for on-the-go breakfast options, coupled with the growing influence of western culture on food habits among the young population.

Breakfast cereal is an important source of healthy breakfast choice and has an abundant amount of nutrition. It helps in enhancing the diet by fulfilling nutritional needs such as minerals, vitamins, and fiber. Breakfast cereal is considered a healthy breakfast option, which helps to develop good nutrition habits. There are a large variety of tastes, forms, and colors of breakfast cereal that are available through several distribution channels.

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The increasing awareness associated with the nutritional benefits of breakfast cereal among the population is one of the major factors surging the growth of the global breakfast cereal market. Rapid urbanization and the rising disposable income of consumers are drivers driving the growth of the global breakfast cereal market. According to the breakfast cereal industry analysis, the strong demand for on-the-go breakfast options, coupled with the growing impact of western culture on food habits among the young population, are the emerging breakfast cereal market trends, which are further propelling the market growth during the forecast period. In addition to this, the rising consumer preference for ready to eat food for breakfast, owing to the growing working population is supporting the growth of the breakfast cereal market share in terms of revenue.

The numerous health benefits regarding breakfast cereal such as reduces the risk of high blood pressure, good gastrointestinal health helps to decrease obesity and overweight, enhances nutrient intakes, encourages mental and physical well-being, and enhances metabolism, among others, are some other factors bolstering the growth of the breakfast cereal market. On the other hand, the availability of poor-quality cereal will hinder the growth of the global breakfast cereal market. The factor restraining the growth of the breakfast cereal market includes high availability of poor-quality cereal, huge availability of alternatives, and easy availability of nutritious meal options.

Key Players of the Global Breakfast Cereal Market:

·        General Mills

·        Kellogg Company

·        Nestle S.A.

·        PepsiCo Inc.

·        Marico Limited

·        Bagrrys India Ltd.

·        B&G Foods Inc.

·        Attune Foods LLC

·        Alara Whole Foods Ltd.

·        McKee Foods Corporation

Market Segmentation:

Global Breakfast Cereal Market Report Segment by Product:

·        Hot Cereal

·        Ready to Eat Cereal

Global Breakfast Cereal Market Report Segment by Distribution Channel:

·        Supermarket

·        Convenience Stores

·        E-Commerce

·        Others

Global Breakfast Cereal Market Report Segment by Region:

·        North America

o   United States of America

o   Canada

·        Asia Pacific

o   China

o   Japan

o   India

o   Rest of APAC

·        Europe

o   United Kingdom

o   Germany

o   France

o   Spain

o   Rest of Europe

·        RoW

o   Brazil

o   South Africa

o   Saudi Arabia

o   UAE

o   Rest of the world (remaining countries of the LAMEA region)

About GMI Research

GMI Research is a full-service market research and business-consulting organization that offers global as well as medium and small businesses with bespoke industry and market analysis to help them in making the toughest business decision. We have a team of industry experts that provides unbiased insights on reports to best meet the specific needs of our clients. GMI Research’s analysts rely on secondary research to lay down the foundation of every report. We use not only the internal but also the external databases to cull out relevant information of the industry. Our main aim is to keep our clients abridged of the emerging opportunities and challenges in a wide range of industries. We provide step-by-step assistance to our client, through strategic and consulting services, to reach a managerial and actionable decision. Featured in the ‘Top 20 Most Promising Market Research Consultants’ list of Silicon India Magazine in 2018, we at GMI Research are always looking forward to helping businesses stay ahead of the curve.

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